Business Partners is a South African organization that assist entrepreneurship through a widespread service offering of business finance, mentorship and business premises to Entrepreneurs in the small and medium enterprise (SME) space.
Established three decades ago, Business Partners believes that private enterprise is the most aspirational human endeavor of all. This has led to the establishment of its business. Worth noting is that South Africa, and indeed much of Africa and the world, require more free enterprise – particularly those who start-up, establish and grow SMEs. A study has established that industrial SMEs are very helpful at stirring economic growth; produce wealth and creating jobs – all of which are necessary for us to fruitfully curb redundancy and poverty which afflicts much of the world.
In 2012, Business Partners conducted a research that revealed that brand image no longer reflects who you are or what you do – enabling successful entrepreneurship. The company realized that it needed to make some changes in order to briefly and sufficiently communicate its brand essence and remain successful. These changes would need to come in the form of process improvements, enhancement of our service offering and the repositioning of our brand.
As such, the organization is repositioning its company and launching an entrepreneurship marketing campaign with the precise objective of serving to promote and establish a culture of entrepreneurship amongst all South Africans. Business Partners is using the repositioning exercise also present to market a couple of SME funds aimed at motivating entrepreneurship.
The new Business Partners corporate identity has been intentionally intended to reiterate its assurance to and support for entrepreneurs. The company is in a process to reignite the spirit of entrepreneurship – encouraging more people to become entrepreneurs, the most aspirational human endeavor of all.