Corporate social investment is about using an organisation’s resources for uplifting communities. It helps for building a reputation as a responsible company, which works in its favour for retaining customers or even attracting investors.
It’s important to create a CSI strategy that is well-planned. Part of this, means creating one that seeks to garner the attention of investors, which is never easy to do.
Proper systems are also an important part of the process, so that it’s clear how the project will roll out and how it will be measured for success.
How CSI has the potential to attract investment:
It’s important to make it a key part of business strategy. This way, even when investors see the plans in place, they are able to identify with causes that matter to them, which they’d be keen to invest in too.
CSI gives a company a competitive edge, while also contributing to brand awareness. It essentially generates interest in the company. For companies that are looking to attract more investors, CSI offers an ideal solution. When implemented effectively, CSI can create positive outcomes.
As a company with responsible policies, this reflects positively in the eyes of those looking to invest.
It’s vital to communicate the CSI strategy to stakeholders, communities and regulators. Investors could come from any one of these pools, so it’s important to communicate effectively.
It reinforces commitment to core values, which some investors may identify with, while also wanting to align themselves to.
CSI has the potential to attract investment and is an ideal way of raising the business’ profile too.
Before implementing any plans, a business must ensure that it has planned everything and that all relevant parties are on board with the plan.