The South African marketing industry plays a significant role to market products both at national and international level. Experts who run SMEs that also employ a number of locals have occupied the marketing sector. ROS-SA is a 100 % black-owned marketing and consumer research consultancy, which assists most South African brands to achieve the ever-elusive mass appeal.
Companies that are struggling to promote their brands crisis approach ROS-SA, a company owned by Rudo Maponga who is the founder, managing director and head research consultant.
Rudo 35, founded ROS-SA in 2010 after leaving her previous employer, TNS Research Surveys, where she was the manager of the Black Diamond department between 2008 and 2010. The company employs six people with an average of 30 freelance field researcher specialists who are tasked to undertake more niche projects.
How does the company operate?
ROS-SA enjoys its projects and compares it to that of any successful entrepreneur through identifying a problem and coming up with profitable solutions.
Even though it’s still a somewhat young company, ROS-SA has done work for companies like Multichoice, Revlon Cosmetics, Tiger Brands and fast food chain McDonald’s Corporation. The goals when working with each brand is to assist them appreciate the type of products or services that would be profitable to introduce in the market. This is exactly what the company achieved when they played a part in introducing McDonald’s Sharebox after identifying a gap in the restaurant’s offerings.
The company understands the vast value of a strong brand and is able to pick out profitable trends.
Rudo Maponga believes that more businesses should be investing in her company’s marketing efforts and not just big companies, because of the current economic downturn, there has never been a more crucial time for small business to talk to their consumers and to find out what they want.
The company’s message is that you can never be too big to perfect your product.