As movie streaming becomes increasingly popular all over the world, traditional forms of entertainment are falling by the wayside.
While in the past, movie theatres had widespread popularity among young people, trends are now indicating that they are losing more patrons each year.
Statistics have shown that the sharpest movie theatre attendance plunges are occurring amongst the 14-24 age groups.
The reality is that people are finding more value in streaming services and aren’t as willing to spend money travelling to movie theatres.
According to CNN: “In a world where a staggering amount of our time is spent staring at palm-sized rectangles, movie theatres are more special than ever. They are still our primary source for everyday magic – a golden ticket to stirring spectacle, electric thrills, passionate fantasy and palate-cleansing hilarity, in an all-embracing, communal-yet private environment that is as close to a fully-immersive experience as is readily available today.”
What can movie theatres do to avoid becoming obsolete?
For starters, movie theatres need to start focusing on creating an experience. Move companies need to start getting more creative about how to add more value to the movie experience as a whole.
Movies should invite you to participate
When you walk into a movie theatre, it should be the physical embodiment of the movie on-screen.
Kinetic seats are worth exploring
Kinetic seats that spin, tilt or rumble according to what’s happening on-screen could add a unique experience for movie-goers.
Realistic designs
Having thematic theatre designs, according to the movie could be a unique way of attracting crowds back to the cinema. For example, having a beach theatre for the next Bad Boys movie or a Hogwarts-themed theatre for the latest Harry Potter movie could certainly get more people excited about movie theatres again.