Did you know Google, the world’s biggest search engine by subscription, can present your website’s content more accurately and more attractively to Google users if it understands your content in a structured way?
For instance, Google algorithms can increase your search results with “rich snippets” when it comprehends that your page is a structured product listing, event, recipe, review, or similar. The search engine is also able to include your information in the knowledge graph panels or in Google Now cards thus assisting to broaden information about your content.
If you didn’t know, Google has two aspects which make it simple to characterize in structured data features and these are expansion of Data Highlighter to seven new types of structured data and Structured Data markup Helper.
Data Highlighter is a point and click tool that is used to instruct Google the pattern of structured data about events on your website exclusive of even having to edit your site’s HTML. Data Highlighter can be used by users to teach Google numerous types of structured data on your site. To begin this process, go to the Web master Tools and select your site, click “optimization” link in the left sidebar and click “Data Highlighter”. You will be encouraged to enter the URL of a typically structured page on your site.
This tagging process will take an average 5 minutes for a single page and 15 minutes for a pattern of consistently formatted pages.
The New Structured markup Helper tool is a good weapon when it comes to teaching Google about your site’s structured data. With this tool, you begin by using a mouse to “tag” the main properties of the applicable data type. If you’re done, the structured data Markup Helper creates sample HTML code with microdata markup included. The code can be downloaded and used as a lead as you execute structured data on your site. This tool assists to support a subset of data types together with all the types supported by Data Highlighter.