Most people use Google’s search engines to look for information such as the name of a particular business, its physical address, opening hours and phone numbers. Searchers or Google users normally get this information on the “contact us” page of a website.
If Google truthfully identifies this information from such websites, chances are high that this information will surface to searchers who are looking for the business.
Fortunately there are recommendations for assisting Google to identify and surface this information for searchers.
Corporate phone numbers
Google naturally displays numbers of companies in its search results but glad to say there is a support for schema.org markup which assists a user to identify their preferred phone numbers using data markup embedded on their website. There are four types of numbers which are currently supported and these include customer service, technical support, billing support and bill payment. For each of these numbers, a user is able to indicate if the number is toll-free, suitable for hearing impaired or whether the number is global or is designed for specific countries.
Recommendations for local business sites
People use Google to look for local businesses and the best they can do is use a company’s contact us page on its website. These pages obviously have the address of business, the phone number, opening hours and other information. To improve this, recommendations have been made about the best way to build these location pages in order to make them easily accessible and understandable to Googlebot and more importantly Google’s users.
Google’s recommendations include crawling, indexing and visual layout suggestions including new structured data markup guidelines to assist Google index pages more accurately.
Apart from building great location pages, businesses should make use of “Places for Business” – a fast and easy way to update your information across Google’s service such as Google Maps, the knowledge Graph and AdWords campaigns.