In the past, people had no issues with dressing up to join a couple of friends at the cinema to catch a screening of the latest blockbuster.
These days, people need a better reason for getting off the couch and heading to the bricks and mortar world of the cinema. There’s no doubt that the industry is slowing down considerably but some have argued that it’s a sector that’s in transition, but far from dying.
So why do people still want to watch movies in theatres?
- Up-to-scratch projection
- Impressive audio-visual impact
- The social experience of getting to enjoy a movie together with total strangers
Changes now defining the movie industry:
The decline of tickets sales is common to cinemas worldwide. The reality is that home entertainment is improving all the time. People are enjoying getting to stream movies and TV shows on their smart devices. Video games and mobile apps are taking up a lot more of peoples’ time nowadays.
Studios are releasing fewer movies and production costs continue to soar and it would seem that moviegoers are having to carry the costs of this burden through rising ticket prices to catch the latest movies in theatres.
Better home theatre systems have also made a dent in the profits of cinema companies. People don’t want to deal with fellow moviegoers who insist on having phone conversations throughout the movie and loud popcorn-chewing and constant slurping. They’d much rather watch their favourite movies on their surround sound home theatre systems.
The internet has almost killed cinema. The reality is that the magical theatre experience has lost a lot of ground and people can’t afford to spend a lot of money just on watching movies.
More cinema companies are realising that the best way to stay afloat in this business is to make the cinema experience a bit of an event.