2015 blockbusters “Jurassic World” and “Furious 7” gave new hope to the movie business. While world industries migrate towards all things digital, the movie industry’s big-wigs aren’t quite as open to fully embracing the trends yet.
The question on everyone’s lips is: Is cinema dying?
Some people believe so. Others have hope of saving the cinema from becoming obsolete.
The reality is that people are finding much more value in streaming services like Netflix, Hulu Plus and Amazon instant Video.
Getting movies online is considered cheap, easy and convenient.
To save the cinema experience, movie theatres could shift their focus to just that – creating an experience.
There are a few things that can be done to revive the cinema experience. For instance, kinetic seats could be introduced. The thought of having tilting seats or shaking seats in sync with the scariest moments of a movie is quite exciting. Cinemas could charge a large mark-up for this experience.
The basic ideas would have to be about evolving the original concept of the movie-going experience. Some movie theatres are introducing “meal with a movie” concepts, where moviegoers get to enjoy dinner with the film. If introduced in an innovative and compelling way, such concepts could transform the cinema experience and draw more people back into the fold.
Why are new movies online surging in popularity?
Audiences are now far more likely to download movies from the internet onto their chosen device and watch from the comfort of their own home. Let’s face it, movie ticket prices aren’t going down.
Another factor to consider is that Wi-Fi technology can now be found in more homes, effectively making it easier to get new movies online.
There are constant new additions to the catalogues, which increases the options available for viewing.
The ability to stream an unlimited number of new movies online a month for a low cost is an attractive factor.