The digital age is upon us.
The fast-changing face of consumer content is leading to more changes in the movie industry. While consumers are watching roughly the same amount of movies and TV overall, what has varied are their methods. Digital content takes up the majority of consumers’ time.
Major disrupters to traditional home entertainment mediums include movie streaming sites like Netflix and Hulu.
According to Forbes, “millennials are driving disruptive trends the most, consuming most of their TV and film content online rather than through TV or Blu-ray DVDs”.
Movie theatres haven’t yet become obsolete, but consumers have indicated a rising preference in movie streaming. New release movies are finding a home in the digital space.
What is driving new release movies online trends?
What we are seeing is that new release movies online are becoming more popular. Movie streaming sites are providing access to new release movies much faster than they were in the past.
The proliferation of mobile devices is the major driving force behind digital movie consumption.
Consumers now prefer movie streaming more often because of a number of factors, such as:
- The flexibility offered by movie streaming
- The affordability
- Easier access to a multitude of movie titles
- Getting to watch movies from the comfort of their home or on-the-go
As fewer people frequent cinemas, new release movies are finding better traction online, as more studios are opting to release them digitally first, after a theatre run, then followed by a DVD release.
Through legal streaming avenues, movie studios are still able to find another way of making more money.
New release movies online are creating better opportunities for distribution purposes for movie studios, as even people who might not necessarily have the time or money to travel to the cinema can still get access.