VMProductions is a black-owned Small and Medium Enterprise owned by 23-year-old young female businesswoman Vusiwe Mashinini who is the founder and CEO of the Johannesburg based company that she established in 2013. Mashinini is known as a driver for change for women in TV and multimedia production.
Among other services, the company provides holistic solutions for video production and photography, from pre-production, script writing, make-up, wardrobe, artistic direction, filming, up to editing.
In terms of number of workers, VMProductions has a total number of nine young women who work as brand ambassadors, stylists, make-up artists, photographers and video editors. The core objective of the company according to its CEO is to empower a number of black girls.
The establishment of the company was inspired by challenges faced by women especially in the industry where men are considered a priority.
There is a false impression that the film and photography industry is an all male industry, but VMProductions has broken the tradition by involving women to participate in the industry. Mashinini is holder of a diploma in film and television.
Worth noting is that the South African government recognized the film industry as a part that has capability of contributing so much growth to the country’s economy as well as creating employment.
As such the South African government through the Department of Trade and Industry initiated a R1 million South African Film and Television Production and Co-production incentive scheme to help local upcoming black filmmakers to cultivate and grow them to take up big productions.