WhatsApp is widely regarded as one of the world’s fastest-growing communication app. It is fast becoming the primary role of communication for many people across the world.
This has introduced a number of changes for businesses worldwide.
WhatsApp messaging services for business may be convenient in a number of ways:
The introduction of the service has naturally led to some scepticism, with some users worrying about their privacy.
“We won’t post or share your WhatsApp number with others, including Facebook, and we won’t sell, share, or give your phone number to advertisers,” WhatsApp said in a statement.
The service is set to launch in India- WhatsApp’s largest market, where it has over 200 million users.
WhatsApp messaging services for business will allow small business, large brands and enterprises to communicate with a large pool of consumers, without spamming them. Banks, for instance, may use the service to contact customers when there is danger of fraud.
The service may be a more effective tool for customer communication and may lead to better responses and engagement.
As more businesses are using WhatsApp to announce new offers, the messaging services for business can be a good marketing tool. The service also offers less restriction on the format and delivery chances are higher. The service is also ideal for connecting with existing loyal customers.
Using WhatsApp messaging services for business can also be good for customer support. Customers may prefer sending a WhatsApp rather than calling a helpdesk number.
For businesses, the service may also be ideal for internal team communication.