Ten years ago a career in social media wasn’t even an option nor was it a feasible one at that.
But with the increase of digital technology it has proven that it’s very much the future of things as socialising on media platforms isn’t only now limited to outside of the office but has become a full time job literally.
For businesses it’s about being a truly connected company that engages across all channels. And it’s no wonder corporates have jumped on the bandwagon of the many new job titles that digital and social media spheres have created taking on the task of hiring experts in the field to handle and run these platforms.
Here are some social media jobs you can pursue whether on a full or part time basis.
Blogger or social media copywriter is essential in creating online presence through their delivery of valuable, engaging and factual online content to attract readers and followers via blog posts, social media networks and message boards. They’re required to have exceptional written skills to deliver concise information, as well as qualifications in Communication, English or Journalism studies.
Social media marketing coordinators write unique content and take photos and videos for the social media accounts they administer. The position involves frequent social media post updates and use of social media analysis tools. A college degree isn’t required, but strong written/verbal skills, proficient blogging and knowledge of social media platforms and video editing are all necessities.
Social media strategist work on creating a public profile for companies, allowing them to interact freely with customers on social media sites about company services and products, these business social media accounts help develop an interactive business-customer relationship. The position requires a bachelor’s degree and two years of previous work experience in social media marketing.
Search Engine Operator (SEO) is essential in making companies visible to potential and current customers by boosting website rankings within relevant search results. The job involves analyzing websites, testing different marketing techniques and creating new quality content. The position often requires a bachelor’s degree and one to three years of Web experience, while knowledge in HTML, CSS and blogging is a plus.
Social media marketing managers gain website traffic. Their role is to create content that attracts attention and encourages readers to share it across their social networks, resulting in electronic word of mouth (eWoM). The position often requires a bachelor’s degree (an MBA is sometimes preferred), a minimum of five years of digital marketing experience, excellent verbal/written communication skills and a solid understanding of social media platforms.
An online community manager is responsible for advocating the brand on social networks. They’re a liaison between a company and an online community actively going out to connect with potential customers to increase web traffic and maximize the company’s social media marketing strategy. It involves analytical and creative skills to promote a company, products and services and adapting to new online technologies and social media tools.
The position often requires a bachelor’s degree, two years within a business setting and experience with Photoshop, video editing and website development.