Most people often worry on how to get their business on the web. Fortunately Google released a short video series (30 minutes) on how you can get your business online. You don’t need to come up with a website but rather come up with a way that will make your local business reach your potential customers by using their phones, tablets or desktops.
The benefit of a video is that a user can pause it at any given time while and do other things. Below are some of the features which feature in this video:
Video #1: Introduction and hot topics: this part features Marnie who runs a jewellery shop and Scott who works as a realtor. The two converses about the big changes in the last decade, which include making sure your business, can reach customers at work, home, or on the go using their mobile phones.
Video #2 Determine your business’ value add and online goal
Examples used by Scott the realtor, users can learn about many forms of marketing, setting an online goal, and showing what makes their business special
Video #3 Find potential customers: In this video, Marnie and Scott discovered that their customer’s most common journeys to reach their business; they employed examples to brainstorm how a user can review sites, through search engines, maps, apps and social and professional networking site.
Video #4 Basic implementation and best practices: the video clip looks at the basic and best tools a user should employ when taking their business from offline to online.
Video #5 Differentiate your business from the competition: Find out how you can demonstrate your local business by employing photos, videos and getting reviews; this can be done by using Scott’s business as a as an example.
Video #6 Engage customers with a holistic online identity: the series ends with Scott making sure his online presence sends a cohesive message to customers and answers all their question.