The use of online platforms for giving to charity organisations is a growing trend worldwide. The most popular platforms including PayPal and JustGiving have given organisations systems that have facilitated easier donations both locally and internationally.
PayPal is often a default option for registered charities who can’t afford the resources to have a fully operational payments system connected directly to their bank. Other online platforms may include BT MyDonate and Virgin Money Giving. They may often provide cost-effective options for charity organisations in addition to easy accessibility and being recognisable and trusted brands.
For organisations trying to decide which option is the best for them, The Making the most of digital donations: A practical guide to selecting and using online giving platforms (www.cfg.org.uk/onlinegiving) may be useful.
Here are some examples of some platforms which could benefit your charity organisation:
BackaBuddy: Online fundraising in South Africa is still in its infancy, but is expected to grow in coming years. This is likely to be as a result of more people having access to internet and more NGOs with their own dedicated websites. One of the most popular platforms,
BackaBuddy (www.backabuddy.co.za) is an online fundraising website which combines the power of sport and the reach of the internet in support of NGOs in South Africa.
FundRazr: This is a crowdfunding platform that was co-developed with PayPal. It facilitates raising money for personal, group, political or non-profit causes via donations or perks.
Givlet: This platform provides NPOs with tools to accept donations from any web-based channel, including website, social media and email. The application includes a responsive donation page for mobile, tablet and desktop access.
Qgiv: NPOs can create and customise branded donation and event registration pages. Using Qgiv’s Virtual Terminal, donors can make recurring donations. There is no monthly fee and no annual commitment.