Youth television channel Vuzu Amp launched a new reality show called ‘Rich Kids in April 2015.’
The programme flaunts the flashy, lavish lifestyles of young black South Africans who come from privileged homes. The show is the first of its kind to showcase on Mzansi screens. Keeping viewers in suspense, the identities of upcoming rich kids have been kept secret. The 10-part series is set to provide an intimate look at how young and super-wealthy spend their money and their time.
In addition to showing their spending habits, Rich Kids will provide a glimpse into the other side of the lives of the privileged, including relationships with those close to them – friends and family members.
The show made its debut on 16 April and featured Tshwane-based brothers Bob and Don. Viewers were introduced to Bob, a calm and friendly young man – but also with a vain streak and a wallet-draining passion for fashion and designer brands. His brother Don is rebellious and endowed with a streak of confidence that can quickly turn into arrogance. As befitting a rich kid, Don is also mad about expensive sports cars.
You can expect more partying, Instagramming, champagne, dancing, posing and even more “throw it in the bag” shopping as the camera follows the likes of Bob and Don through clubs and shopping malls, and inti car showrooms and expensive restaurants. With an allowance of between R10-R 15k a month the pair reckon they are privileged.
South Africans who watched the show had it trending on twitter in no time, with some reactions coming in in droves, saying:
“Don’t fall for the #vuzurichkids game. Lemme know when there’s an episode without some rich parents in it…”#selfmade – (@RobForbesDJ)
“#VuzuRichKids not sure how I feel about flaunting wealth in this country at this moment when so many are hungry. It’s too close to home.” – (@ShabaThise)
Tune in to Rich Kids every Thursday at 19:00 on Vuzu Amp (channel 114 on DSTV)