The BNP Paribas Individual Philanthropy Index (www.weatlthmanagement.bnpparibas.com/public/en/achieving-your-goals-index-2015) surveyed 400 individual philanthropists worldwide and studied patterns of individual giving. Different individuals have their own preferences for methods of giving. By examining these trends, charity organisations can direct their messages in more effective ways. Here’s what you need to know about how people are giving:
More people are giving: Trends in International Philanthropy
Philanthropy is on the rise. The index found that there has been an overall upward trend over there years.
Facebook and crowd –funding are proving to be highly popular:
Most people are using technology solutions to promote charitable causes (42%). Facebook is the most popular medium (83%). China’s Qzone (17%) also forms part of the top five media platforms used worldwide.
Twitter is not as popular:
Fewer than half of philanthropists (46%) regularly use this platform to promote their causes.
Sustainability is key:
Philanthropists place high value of creating a sustainable business model that will continue helping people (51%).Emphasis is also placed on creating self-reliant community organisations which will carry on the causes on a long-term basis.
Tackling root causes of problems needs more attention:
Philanthropists aiming to tackle social issues at their root cause are finding it increasingly challenging to do so. It’s often difficult to measure the impact of these efforts, which is why such projects do not get as much funding. Majority of respondents from the Middle East (61%) view this approach as most promising.
Sharing is encouraged:
Many philanthropists seek to collaborate with governments and view= this approach as one that may fast-track many projects. Collaborative philanthropy and sharing of data, best practices, needs and skills are viewed as highly promising (51%)
Guidance is valued by philanthropists:
67% of philanthropists believe that advisers are necessary to effectively navigate their way through the giving sector. Most philanthropists rely on relatives to help them make choices (51%).