Last night saw tech giant Apple launch a range of new products and services. In a series of ambitious launches, Apple launched the iPhone 6; iPhone 6 PLUS; Apple Watch and the new service, Apple Pay.
Bigger screens are the in-thing, and with the iPhone 6 and iPhone 6 PLUS, Apple is well placed to compete with Samsung’s products and has entered the phablet” market. The new handsets feature a 4.7-inch screen for the iPhone 6; a 5.5inches wide screen for the iPhone 6 PLUS. Available on the US market from 19th September, contract customers can expect to fork out around $199 for the iPhone 6, on a two year contract, and $299 for the larger model. Devices are available for pre-order from 12th September.
The “most personal device ever, the Apple Watch will work together with iPhones and allow users to navigate through their messages apps, all on their wrist. Available in early 2015, the watch will feature a digital crown that will not obstruct the display. The crown allows for easy navigation. A side-mounted crown serves as the home button and a way to access Siri, Apple’s personal assistant.
Apple Pay is the giant’s move and adoption o mobile payments. Built into the new iPhones, with a near field connection (NFC) antenna that allows users to tap their phones at retailers, Apple Pay will support credit and debit cards, and retailers that will utilise the service include,Disney, Macy’s, McDonald’s, Staples, Subway, and Whole Foods Market. Apple Pay will be available from October, in the US.
Apple also launched a new version of their operating system; i-OS8 which will be available on the 17th September. Available for free as a software update to iPhones and iPads, the latest version will carry new features such as Apple’s Health App. The new software will also feature improved security and faster messaging.
A surprise announcement saw U2 release their first album in five years free on iTunes. “Songs of Innocence” is now the largest album release in history. Apple announced that the album had been sent out to half a billion iTunes users, free of charge.